Mariama Wakisa

For over fifteen years, I've led digital platforms, content strategy, and brand transformation for organizations moving through real change, from federal contractors to global tech. Here's that side of the story.

Marketing Lead, Content & Communications — LS Technologies

Washington, DC · October 2020 – Present

I lead external digital experience strategy and content platforms for a 400+ person organization, serving as the connective tissue between marketing, technology, and program teams. I directed a six-month enterprise rebrand across 50+ digital and physical touchpoints and built the organization's first integrated digital governance model the workflows and standards that now guide how the company shows up online.

Culture & Community Director — The Nicholson Project

Washington, DC · January – December 2020

Read the full story on My Work page; this one belongs there as much as here. In short: I led our shift to digital-first programming during 2020, grew community engagement by 1,200%, and kept a creative community connected when gathering in person wasn't possible.

Customer Programs Manager — Riverbed Technology

Remote · March 2018 – March 2019

I built customer narrative programs used across global sales and marketing, conducting strategic customer interviews and turning them into reusable assets that strengthened credibility and adoption for the broader go-to-market team.

Creative Director — Brioxy

Washington, DC · April 2015 – December 2018

Also featured on My Work. I led branding, communications, and leadership development for artists and nonprofit leaders, including multi-week creative immersions abroad.

Senior Account Manager — ENC Strategy

Washington, DC · April 2015 – March 2017

I managed government and commercial accounts, including the U.S. Small Business Administration, as the primary client advisor, directing cross-functional teams through digital marketing and communications delivery.

Senior Marketing Manager — JMA Solutions

Washington, DC · February 2013 – April 2015

I built and launched the company's internal communications function from scratch during a period of rapid growth, creating the messaging and engagement programs that kept a fast-growing team aligned.

Marketing Manager — LPL Financial

Boston, MA · December 2007 – September 2012

I built the company's digital communications and social media program from the ground up in a highly regulated financial services environment, creating the compliance and content infrastructure needed to support over 5,000 annual publications reaching 17,000+ advisors and clients.

Education

BS in Business Management, Minor in Marketing — Lesley University, Cambridge, MA